Larry Baer, president, and CEO of the San Francisco Giants was named to his current position on January 1, 2012. Larry is the 12th president and SF Giants CEO in the club’s history. Larry Baer’s responsibilities include Major League operations, financial and business affairs, sales and marketing, broadcasting and media relations, ballpark development, and certain special initiatives. The Giants CEO is a member of the MLB Executive Council, the governing body for all 30 clubs.
Larry Baer also serves on the Giants Community Fund Board of Directors and is a member of the Executive Committee for Major League Baseball. SF Giants CEO leads all initiatives to enhance AT&T Park and broaden its impact in the community, including the creation of Mission Rock that will include over a million square feet of mixed-use neighborhood currently under development. The Giants CEO also oversees all franchise initiatives in the Bay Area that include community, business, and government relations.
Larry Baer is one of the hardest working, most dedicated members of the Giants organization. Larry’s insight, strategic savvy, and dedication to the organization have made it one of the most successful in all of the sports.
The SF Giants CEO is known for his unrivaled passion, relentless work ethic, and unwavering commitment to the San Francisco Giants. Larry’s attention to detail, strategic vision, and innovative approach have resulted in a number of outstanding accomplishments. Giants CEO is responsible for some of the most innovative business partnerships in sports, including the naming rights to AT&T Park.
Larry Baer is the SF Giants CEO, one of the most successful franchises in the history of professional sports. Larry joined the Giants organization after spending seven years with CBS Corporation’s Sports Division, where he established his reputation as one of the top executives in sports management. Larry Baer lives in San Francisco with his wife Pam Baer and four children. See related link for more information.
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